Draft pattern
The Metric Becomes the Target
Measurement starts as a guide, then quietly becomes the work.
How it starts
A team needs a visible signal. A number gives leaders a way to compare, prioritise and ask sharper questions.
How it drifts
The number becomes safer to optimise than the underlying outcome. People learn what counts and move effort there.
What to watch
Look for improving dashboards alongside worsening customer, operational or staff experience.
Questions worth asking
- What behaviour does this measure reward?
- What useful work becomes invisible?
- Who can challenge the measure when it misleads?
Comment carefully
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